Our Story

Old fashioned was never meant to be tame.

Not a fake bourbon. Not a sugar bomb. Not pastel wellness. Just a real drink, reclaimed.

Founder & CEO

Bridget Ball

She Neat was created in honor of my father. Long before I understood what it would take, he taught me to be strong.

I don't drink, but I still wanted the ritual of a real cocktail — bold and complex, not sweet. So I built the one I couldn't find. Strong enough to stand alone, just like he taught me to be.

— Bridget Ball, Founder & CEO

Women Owned Boston, MA Gluten-Free Vegan-Friendly
Bridget Ball with her father
Not a Fake Bourbon. Not a Sugar Bomb.

How She Neat is different.

Not a fake bourbon

We don't imitate a spirit. She Neat reinvents the cocktail itself — smoke, bitters, tea, and botanicals in their own right.

Not a sugar bomb

No juice-box sweetness. It's dry, complex, and low-sugar — made to sip slow, like the real thing.

Not pastel wellness

No adaptogen gimmicks, no cutesy packaging, no "calm." This is dark, smoky, and unapologetically adult.

Craft & Sourcing

Real ingredients, on purpose.

Made in small batches at Commonwealth Kitchen, a licensed Boston food incubator, from vetted suppliers. Every recipe is gluten-free.

Brewed black tea, real botanicals, molasses, maple, natural smoke. No cooking, no shortcuts.

Beyond the Bottle

10% of profits help end domestic violence.

Built into the business, not bolted on.

See Our Impact